Conquer Peak Seasons with Confidence

Are you ready to elevate your business strategies, drive sustainable eCommerce growth throughout the year and conquer those seasonal peaks with confidence? Our practical and interactive session is designed just for you.

Agenda

Join us as we delve into crucial topics aimed at empowering your business to navigate through the highs and lows of seasonal demand. In partnership with the eCommerce performance masters at Hyvä, our experts will be on hand to share valuable insights, practical tips, and actionable strategies to ensure a smoother ride during your peak seasons.

<highlight>Here's a sneak peek into what awaits you at the workshop:

  • Seasonal peaks and sales events are forming an increasingly large proportion of annual sales, with high-stakes winners and losers. We will discuss key considerations and actionable steps on how to both mitigate the dangers, and proactively realise the opportunity to exceed commercial targets and KPIs.

  • Every merchant is told they need a performant eCommerce site, but how is that quantified? What benchmarks should you aim for, how do you get there and what results can you expect to achieve?

  • A well devised strategy with clearly defined goals, planned well in advance provides a clear roadmap of deliverables. We'll discuss how best to strategise and roadmap to deliver optimal results for seasonal peaks.

Throughout the workshop, you'll not only receive expert guidance but also engage in hands-on activities to learn how to audit your current business status alongside industry peers. Walk away with a comprehensive roadmap tailored to your business needs, outlining actionable steps to drive improvements and success.

Don't miss out on this invaluable opportunity to level up your peak season management strategies. Reserve your spot now and embark on a journey towards peak performance with Youwe and Hyvä!

Experts

Martin Macmillan

Implementation Consultant Youwe

Martin Macmillan is a Senior Digital Consultant at Youwe, an Adobe Certified Expert and Professional Scrum Product Owner, with a decade of experience helping merchants achieve their goals in eCommerce and digital transformation. He specializes in being the conduit between technical and non-technical stakeholders, understanding business requirements that drive commercial and operational success, and translating them into real-world solutions.

John Hughes

VP of Product Hyvä

John is VP Product at Hyvä, overseeing output and development for all of Hyvä's product offerings, and has over 10 years of experience having previously helped build and grow the Magento agency Fisheye (now part of Youwe) as Technical Director. He is a certified Magento (Adobe Commerce) Solution Architect who is passionate about performant eCommerce sites, exceptional user experience and helping developers and merchants get the most out of their platform.

Gary Cheers

Digital Strategist

Programma

14:0014:05

Intro

14:0514:20

Why seasonal peaks need to be at the forefront of your eCommerce strategy

14:2014:35

Performance benchmarks every merchant should strive for

14:3514:55

Strategic Planning for Peak Seasons

14:5515:00

Refreshments Break

15:0016:00

Workshop Discussions & Closing Remarks

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